New Study: Writing Instruments in Singapore

Writing instruments recorded similar current value growth in 2015 to that seen in 2014, though the category faced increasing competition from electronic gadgets, such as tablets and smartphones. More schools are encouraging students to adopt learning via laptops and tablets, thus reducing the need to physically write on paper. That said, users of writing instruments remain willing to spend on high quality products for an enhanced experience.

Competitive Landscape

Pilot Pen (S) Pte Ltd saw a rise in value share to 15% in 2014, thereby strengthening its leadership in writing instruments. Its established presence in writing instruments, coupled with a wide distribution network, helped the company to earn consumers’ confidence in the product quality offered. The company offers a comprehensive portfolio of writing instruments that adequately meets the needs of consumers, especially those who are in school.

Industry Prospects

Writing instruments is expected to record positive constant value growth over the forecast period, though at a slightly slower pace than in 2015. The proliferation of electronic gadgets, particularly in learning institutions, will be an increasing threat to sales of writing instruments. Consumers will be increasingly reliant on electronic devices and will have less need to engage in writing by hand, thus reducing the demand for writing instruments.

Full Report Details at
- http://www.fastmr.com/prod/1072894_writing_instruments_singapore.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Singapore?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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