Jewellery in Singapore - New Market Study Published

Jewellery witnessed slower current value growth in 2015 than in 2014. Soft economic conditions globally and in Singapore reduced consumers’ confidence to spend, thus impeding value growth in jewellery. Young and fashion conscious consumers were also less willing to spend on expensive jewellery, as they constantly move on to new pieces every season to be trendy, and just want multiple pieces to match their different outfits.

Competitive Landscape

Soo Kee Jewellery Pte Ltd saw a decline in value share to 4% in 2014, though it retained its leadership in jewellery. The company’s established presence in real jewellery, coupled with regular promotions, helped it to attract consumer interest in 2014. However, fiercer competition from luxury jewellery brands affected its value share.

Industry Prospects

Jewellery is expected to see positive constant value growth over the forecast period, with a pick-up in pace from 2015. Projected improvements in global and Singaporean economic conditions will raise local consumers’ disposable incomes and increase their willingness to spend on jewellery. Sophisticated and mid to high income consumers will continue to trade up to luxury jewellery pieces that can reflect their status, especially those statement and classic designs that can be easily recognised.

Full Report Details at
- http://www.fastmr.com/prod/1072882_jewellery_singapore.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of costume jewellery compare to real jewellery in Singapore?
* What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
* What are the prospects for non-store retailing in jewellery?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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