New Report Available: Cafes/Bars in Taiwan

Coffee is becoming the daily "fuel" for people leading hectic lifestyles in Taiwan. Convenience stores have identified an opportunity to grow by providing hot drinks such as coffee. With their wide coverage, convenience stores have succeeded in appealing to coffee drinkers who are able to grab a cup at anytime and anywhere in such stores. In the meantime, cafés that are not so widely spread and where drinks cost slightly more than in convenience stores have experienced a sudden drop in sales. Cafés struggled to offer extended services such as Wi-Fi to retain consumers in 2014.

Competitive Landscape

President Coffee Corp leads value sales in 2014 with its brand Starbucks. Starbucks retains high brand awareness among consumers, keeping it in first position in value sales terms despite competition from value-based coffee providers. Consumers may not visit Starbucks every day, but once they go to Starbucks they are likely to spend heavily to fully enjoy the brand experience they get in store. Some consumers are also fond of collecting Starbucks mugs to replicate the atmosphere at home.

Full Report Details at
- http://www.fastmr.com/prod/1072702_cafesbars_taiwan.aspx?afid=301

Industry Prospects

As health concerns rise among the population, healthy drinks are expected to emerge over the forecast period. New items that claim to be healthy will be popular in cafés and specialist coffee shops. Extended service in cafés will be the key to encouraging consumers to stay. Consumers will spend more time in cafés either meeting with friends or reading alone. To make consumers feel more at home will be a challenge for cafés.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cafés/Bars in Taiwan?
* What are the major brands in Taiwan?
* What are the growth prospects for specialist coffee shops in Taiwan?
* How important are traditional cafés or bars to the foodservice landscape in Taiwan?

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