New market study, "Hungary Information Technology Report Q1 2016", has been published

IT market spending growth should strengthen throughout 2016 as the economic environment improves from the weak performance seen in 2015. We expect this to continue over the coming years over the duration of our five year forecast period to 2019 . This will enable vendors to tap into the potential presented by relatively low penetration rates, combined with declining device prices at the global level - as well as strong cloud computing demand growth as solution supply and end-user awareness levels increase over the medium term .

Headline Expenditure Projections

Computer Hardware Sales: HUF217.7bn in 2015 to HUF226.2bn in 2016, growth of 3.9% in local currency terms. Modest strengthening of the florint will see this translate into 8.11% growth in US dollar terms.
Software Sales: HUF1112.4bn in 2015 to HUF117.1bn in 2016, an increase of 4.2% in local currency terms. Enterprise application demand will continue to increase, while other areas such as cyber security software spending will be a smaller but faster growth market sub-segment.
IT Services Sales: HUF207.5bn in 2015 to HUF222.3bn in 2016, an increase of 7.1% in local currency terms. The services market is developing as Hungary becomes a more important outsourcing location, with momentum increasing towards Hungary becoming an important software development outsourcing location in Central and Eastern Europe.

Full Report Details at
- http://www.fastmr.com/prod/1073389_hungary_information.aspx?afid=301

The Hungary Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Hungary Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Hungary.

Key Benefits

* Benchmark BMI's independent IT Industry forecasts for Hungary to test other views - a key input for successful budgetary and strategic business planning in the Hungarian IT market.
* Target business opportunities and risks in Hungary's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Hungary.
* Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverag

BMI Industry View

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