Market Report, "Digestive Remedies in Switzerland", published

Digestive remedies faced maturity and suffered from low demand in 2015, although the majority of digestive products continued to be essential items in household medicine cabinets. In addition, certain food products, such as probiotic yoghurt and drinks which claim to improve digestive health, were consumed on a daily basis and posed strong competition to digestive remedies.

Competitive Landscape

A significant share of sales in digestive remedies is in the hands of the leading pharmaceutical multinationals, which invest large amounts in advertising and promotion each year. Thus, many of these brands have become household names, and are established items in household medicine cabinets. However, the participation of a large number of leading companies and strong brands has also contributed to the saturation of some categories. Brand loyalty is very strong in digestive remedies, although more and more people are willing to try private label and generic brands, which supported their good growth in the review period.

Full Report Details at
- http://www.fastmr.com/prod/1082259_digestive_remedies.aspx?afid=301

Industry Prospects

In the forecast period digestive remedies is predicted to decline by 2% overall in value terms at constant 2015 prices, as a result of the maturity of some categories and the resulting low consumer demand. In addition, the health-consciousness of the Swiss population will increase further, and people will attempt to improve their eating habits. The health and wellness trend will have a positive impact on the lifestyles of consumers, but this trend is expected to curtail the demand for digestive remedies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Switzerland?
* What are the major brands in Switzerland?

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