Dermatologicals in Hungary: New research report available at Fast Market Research

The growth of dermatologicals was in line with the overall development of OTC in 2014 and 2015, recording only a few percentage points lower growth than overall consumer health. Dermatologicals is a relatively stable category, encompassing products that are widely used by the population in Hungary. The growth in sales was much steeper in 2015 than the review period average, explained by the overall upsurge of the OTC category.

Competitive Landscape

Bayer Hungária Kft remained as category leader in 2015 with value share of 28%. Its Canesten is the leading brand in this category, which controlled 15% value share in 2015. Bepanthen by Bayer is also popular in nappy (diaper) rash treatments, holding 16% value share

Industry Prospects

Dermatologicals is expected to record a 2% value CAGR at constant 2015 prices over the forecast period, relatively slow growth due to the maturity of this category. Competition from cosmetic products pose a serious threats for dermatologicals, as these products are widely available and intensely advertised and often have medical ingredients. Medicated shampoos is not predicted to be impacted by this threat, as these products are becoming increasingly popular among Hungarians. Antiparasitics and haemorrhoid treatments are also not impacted by the competition coming from cosmetic products and are expected to enjoy stable growth with 3% value CAGRs at constant 2015 prices.

Full Report Details at
- http://www.fastmr.com/prod/1082180_dermatologicals_hungary.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Hungary?
* What are the major brands in Hungary?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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