New Market Research Report: Eye Care in Turkey

Eye care increased in current value by 16% in 2015. Due to the growing number of Turkish people working with computers, demand for products which can relieve eye strain is increasing, which positively affected eye care in 2015. In addition, increasing numbers of Turks are suffering from dry eyes as a consequence of their modern lifestyles, including prolonged hours spent in front of the computer and driving and spending too much time in air conditioned environments. Moreover, eye care sales increased as a result of the growing numbers of contact lens wearers and the increases being recorded in the numbers of people who are having laser vision correction surgery.

Competitive Landscape

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The competitive landscape in eye care remains highly concentrated and sales in the category remain exclusively in the hands of international brands and manufacturers.

Industry Prospects

Over the forecast period, eye care is expected to increase in current value at a CAGR of 4% at constant 2015 prices which is it to be slower than the value CAGR of 7% registered in the category at constant 2015 prices over the review period. This high growth can be attributed to the fact that the category was only launched in Turkey in 2009 and there were thus very strong rates recorded at the beginning of the review period. However, the category is set to continue registering positive growth due to increasing awareness about eye care. In addition, the anticipated regulation of OTC products which is set to become effective during 2016 and 2017 is expected to result in increasing number of products within eye care being switched from Rx to OTC status.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Turkey?
* What are the major brands in Turkey?

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