Adult Mouth Care in the Netherlands - New Market Study Published

From: Fast Market Research, Inc.
Published: Tue Dec 08 2015


The 3% current value growth recorded in adult mouth care in 2015 was commensurate with the 3% current value CAGR recorded in the category over the review period. The rising prevalence of mouth problems such as gum infections fuelled demand for adult mouth care. Mouth problems are becoming increasingly prevalent in the Netherlands due to the ageing of the Dutch population. As people age, they tend to experience more problems with their teeth and gums. As the average age of the Dutch population increased over the review period, more consumers are experiencing problems with their oral health.

Competitive Landscape

GlaxoSmithKline BV remained the leading player in adult mouth care in the Netherlands in value terms in 2015. The company’s value share in the category is based entirely on its Corsodyl brand, which is available as a mouth wash and an oral gel in the Netherlands. Corsodyl is a well-known brand which is used for the prevention and treatment of mouth infections. The products offered under the brand are also suitable for consumers who experience difficulties when brushing their teeth.

Full Report Details at
- http://www.fastmr.com/prod/1082042_adult_mouth_care_netherlands.aspx?afid=301

Industry Prospects

Adult mouth care is expected to perform better over the forecast period than it did over the review period. It is likely that the positive growth figures recorded in the category during 2014 and 2015 will continue into the forecast period. The positive future performance of adult mouth care is set to derive mainly from the ageing of the Dutch population. These consumers continue to suffer from oral health problems such as dry mouth and stomatitis more often, which causes them to seek OTC solutions to these problems. Companies will most likely make use of the demographic trend of the ageing population and promote the preventative use of adult mouth care products even more. This more intense promotion is set to lead to more frequent consumption of their adult mouth care brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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