Newly released market study: Eye Care in Sweden

Current value growth in eye care was rather modest in 2015, which was mainly the result of the substantial growth seen in allergy eye care in 2014 as the allergy season was unusually severe. Pollen levels were rather high during spring and summer in 2015 although considerably lower than in 2014 and, for this reason, sales of allergy eye care soared in 2014, with sales considerably more stable in 2015. The seasonal variation of the intensity and scope of the allergy season has a major impact on sales of all allergy products in Sweden and allergy eye care is no exception.

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Competitive Landscape

Novartis led eye care in 2015, accounting for 28% of value sales in the category. This was due to its popular Viscotears brand, which accounted for 20% of total retail value sales in the category during 2015. The product addresses dry eyes, which accounts for 78% of total eye care retail value sales in Sweden in terms of positioning. One of the reasons behind Viscotears’ success in Sweden is the fact that the product does not need to be administered as often as competing products or substitute products.

Industry Prospects

Eye care is a mature and well developed category with strong brands, meaning that the category will experience stable growth rates and development over the forecast period. However, given that seasonality greatly impacts demand for allergy eye care, sales can be expected to fluctuate from one year to another. This is likely to be the single most important factor affecting sales in this category during the forecast period as there is little movement expected in any direction based on other factors such as product innovation or marketing campaigns.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Sweden?
* What are the major brands in Sweden?

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