Now Available: Eye Care in Portugal

During the last decade pollution has been increasing in Portuguese cities, causing increasing eye-related problems such as dry eyes and red eyes, and more particularly allergies. Moreover, Portuguese consumers are spending longer hours in front of a close screen, such as a television, computer, tablet or smartphone. According to the Portuguese Society of Ophthalmology, an estimated 6% of the Portuguese adult population aged 15 to 65 suffers from dry eye disease and requires artificial tears or gel to lubricate their eyes and protect them from damage. Amongst the older Portuguese population (aged over 65) this prevalence reaches 33%. Therefore, the growing incidence of people suffering from chronic eye-related issues drove growth in 2015, with allergy eye care posting the highest growth rate.

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Competitive Landscape

Reckitt Benckiser Portugal led eye care with a 19% value share in 2015. The company led standard eye care with a 37% value share thanks to its well-established Optrex brand. Laboratório Edol, Produtos Farmaceuticos was second with a 16% share. Its success relies on its Alerjon brand, which clearly led allergy eye care with a 33% value share in 2015.

Industry Prospects

Over the forecast period eye care is expected to be influenced by the same factors as observed in 2015. The increasing exposure to screens/monitors amongst Portuguese consumers, whether via televisions, PCs, smartphones or tablets, is expected to continue in the future. Another factor which is expected to influence eye care in the future is the already high number of people affected by allergies. This is also expected to continue in the forecast period, as pollution rates are forecast to increase in Portuguese cities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Portugal?

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