Weight Management in Latvia - New Market Report

With more than half of the population overweight, as reported by the Centre for Disease Prevention and Control’s research in 2014, Latvia demonstrates potential for the growth of weight management products. Growing interest in staying fit and slim among Latvian consumers was encouraged by special TV shows targeted towards the female audience, as well as an increasing number of people’s sports events in 2015. The increase in disposable incomes over the review period enabled consumers to spend more money on personal appearance services and products, including weight management products, which are widely advertised in women’s magazines and on the internet. Still, some of the potential consumers are cautious towards weight control products, considering them to be unhealthy, which limits weight management products’ growth.

Competitive Landscape

New Nordic SIA remained the leading player within weight management with a 21% value share in Latvia in 2015. The company owns a portfolio of weight management products and has invested in advertising mainly in women’s magazines, as well as additionally stimulating sales by running price promotions in pharmacies.

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Industry Prospects

With more support and information on healthy nutrition and active lifestyles from governmental institutions as a part of the "Eat healthy!" and "Move healthy" platforms, which will be implemented on a larger scale from 2016, people opt for more balanced meals and engage in sport in order to lose weight, rather than use more weight management products. On the other hand, pressure to be fit and slim will increase and people will look for fast and easy ways to lose weight and weight management may expect positive growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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