Newly released market study: Wound Care in Ukraine

Ukraine elected new a President with the hope that the war in the east of the country would be stopped in the near future. However, the situation in the country remains bleak, with pro-Russian rebels occupying the Donetsk and Luhansk regions. Many young Ukrainian men are involved in the military conflict, with the sixth wave of mobilisation currently continuing in Ukraine. Aggressive military actions led to rising demand for wound care products. The government does not provide substantial financial support to the Ukrainian armed forces; thus people themselves supply medicines, including wound care products, through voluntary organisations to the ATO zone and hospitals.

Competitive Landscape

In 2015 Veropharm led retail value sales in wound care, with a share of 35%. Laboratoires Urgo followed with an 18% share. Both companies are manufacturers of sticking plasters/adhesive bandages, and whilst Veropharm’s products appeal with a good balance of quality and affordability, Laboratoires Urgo occupies the upper-priced segment with sticking plasters with added value and innovative formats (discreet, breathable, for specific parts of the body).

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Industry Prospects

Wound care is expected to generate high demand until the war ends in Ukraine. Assuming that military actions are likely to stop over the short term forecast period, sales are set to rise by a value CAGR of 1% at constant 2015 prices; a considerable decline in growth compared with the respective review period CAGR of 15%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Ukraine?
* What are the major brands in Ukraine?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

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