Weight Management in Austria: New research report available at Fast Market Research

Weight management was influenced by two distinctive factors in 2015. First, the growing number of obese and overweight citizens in Austria maintained the demand for weight management products. According to Euromonitor International, the overweight population increased by 1% in 2015, to account for 35% of the total population, whilst the obese population increased by 3% in 2015, to account for 14% of the total population. In the review period the obese population grew more strongly (growth of 17%) than the overweight population (growth of 3%).

Competitive Landscape

Weight management was dominated by international direct sellers in 2015. Direct sellers have a long-standing tradition in selling weight loss products through their catalogues and via door-to-door sales in Austria. In addition, direct sellers are increasingly selling their products online; this is perceived as very convenient by many consumers. The leading company in weight management in 2015 was Herbalife International Deutschland, accounting for a value share of 64%.

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Industry Prospects

Over the forecast period weight management is expected to continue to be influenced by two main factors. On the one hand, it will be influenced by the growing overweight and obesity rates expected in the future, whilst on the other hand, weight management is expected to continue to suffer from its negative image. According to Euromonitor International, the overweight population is expected to increase by 2% over the forecast period, whilst the obese population is anticipated to account for 15% of the total population in 2020 (up from 14% in 2015).

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Weight Management in Austria?
* What are the major brands in Austria?

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