Herbal/Traditional Products in Guatemala - New Market Research Report

Guatemala is a country in which traditional home remedies and natural herbs are commonly used to treat common illnesses, such as colds, stomach upsets and headaches. This drove growth in this category, as consumers were willing to try remedies with natural ingredients such as essential oils, which began to enter Guatemala. In 2015, herbal/traditional products recorded sales of GTQ47 million and saw 9% value growth over the previous year.

Competitive Landscape

Herbal/traditional products was highly fragmented in Guatemala in 2015, with many small companies participating in the category. In 2015 Corp Lancasco held the strongest retail value share of 6%. Its Pasiflora Compuesta brand for calming and sleeping, as well as its cough remedies, held strong positions in the category.

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Industry Prospects

Herbal/traditional products is expected to record a value CAGR of 5% at constant 2015 prices over the forecast period to reach sales of GTQ59 million by 2020. Consumer confidence that natural remedies work well and are less invasive than standard remedies is expected to drive sales in this category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Guatemala?
* What are the major brands in Guatemala?
* What is the market size of Herbal/Traditional Products in Guatemala?
* What are the major brands in Guatemala?
* Are Ayurvedic or Traditional Chinese Medicine products available in Guatemala?
* Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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