Newly released market study: Digestive Remedies in New Zealand

Digestive enzymes saw development in the New Zealand market in 2015 although it remained negligible in terms of value size as it is still in its infancy. However, digestive enzymes was becoming a relevant category, in particular due to the growth of Asian immigrants as these consumers have a higher intolerance of lactose. Lacto-Free by Care Pharmaceuticals Pty Ltd was launched in April 2015. It is available in 100 mini tabs in dispensable packaging for easy convenience and breaks down the sugar in dairy food so that lactose intolerant consumers can eat dairy products without the symptoms of bloating, cramps, excess gas, and diarrhoea. Lacteeze by Lacteeze Ltd was also available.

Competitive Landscape

No significant movements were seen in value shares in digestive remedies in 2015, with Reckitt Benckiser New Zealand Ltd, Johnson & Johnson Pacific (NZ) Ltd, and Nestlé New Zealand Ltd being the top three companies in value share.

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Industry Prospects

Digestive remedies is forecast to have a CAGR of 1% at constant 2015 prices over the forecast period. It is expected to remain relevant due to poor diet and lifestyles and the ageing population, with both of these trends likely to shape the type of products available in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in New Zealand?
* What are the major brands in New Zealand?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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