"NRT Smoking Cessation Aids in Denmark" now available at Fast Market Research

Although tobacco products such as cigarettes are not allowed to be promoted in Denmark, the distribution of such products is legal and they are freely available in numerous types of retail outlets. However, smoking in public places is not allowed in Denmark, except in designated smoking zones. In addition, the smoking prevalence in demand is falling as Danish consumers are showing more interest in leading healthy lifestyles. This is not only resulting in more people buying healthy food and undertaking sporting activities, but it is also leading to many Danish people losing interest in smoking generally. For example, the number of smokers in Denmark decreased slightly during 2014 and 2015, although this decline was marginal.

Full Report Details at
- http://www.fastmr.com/prod/1082366_nrt_smoking_cessation_aids.aspx?afid=301

Competitive Landscape

McNeil Denmark continued to dominate the competitive environment in NRT smoking cessation aid in Denmark in 2015 with a value share of 52%. McNeil’s strong position in the category can be attributed mainly to the popularity of Nicorette, its leading brand which is available in all of the most important categories within NRT smoking cessation aids. In addition to its broad product selection, Nicorette also benefits from widespread distribution, strong marketing campaigns and a solid reputation for helping people to quit smoking.

Industry Prospects

NRT smoking cessation aids in Denmark is expected to increase in value at a CAGR of 1% at constant 2015 prices over the forecast period. As the majority of products in the category are already well-known to smokers in Denmark and as the majority of the target audience for the category are already exposed to the leading NRT brands, there are no major events that are expected to have such a strong impact on the performance of the category during the forecast period. As no special innovations are expected to be launched during the forecast period, the category is set to grow at a moderate level, rising to DKK371 million by the end of 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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