Report Published: "Brand Competition and Consumer Preference of the Chinese Air Purifier Market"

Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Topics Covered

* Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands' best-selling models
* Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
* Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
* User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region

Full Report Details at
- http://www.fastmr.com/prod/1082921_brand_competition_consumer.aspx?afid=301

Companies Mentioned in this Report: Changhong, Daikin, Gentleman, Kylin, Lemai, Mfresh, Midea, Mitsubishi, Panasonic, Philips, Povos, Sharp, TCL, Westinghouse, Xiaomi, Xiaomi, Xuyang, Yad

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