Report Published: "Video Games in Mexico"

Video games continued to perform well in 2014, registering double-digit current value growth of 19% to reach sales of Mx$35.2 billion. Unlike traditional toys and games, whose performance correlates strongly with changes in economic indicators, video game sales in Mexico tend to be fuelled by the launch of new consoles, new games and the expanding penetration of internet access and portable media devices such as smartphones and tablets. Current value growth in 2014 was stronger than the review period CAGR of 13%, due primarily to the launch of the next generation consoles and the continued strong performance of digital gaming.

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Competitive Landscape

The static video game console category in Mexico continued to be dominated by Microsoft’s Xbox, followed by Sony’s PlayStation and Nintendo’s Wii. Both Microsoft and Sony launched their Xbox One and PlayStation 4 consoles, respectively, at the end of 2013. The sales of these two rival consoles strengthened in 2014, with them effectively displacing their previous versions. The static video game consoles category grew by 32% in current terms in 2014. Both consoles were well received although industry experts seem to agree that the PlayStation 4 received better reviews due to superior graphics, a more user-friendly remote control and being originally less expensive than the Xbox. Mexico is known for its loyal Xbox customers. However, some gamers were willing to migrate to PlayStation 4 given its attributes and its online gaming connectivity, which used to be exclusive to Xbox. This does not mean that the Xbox One was not well accepted. In fact, Xbox One’s exclusive games Ryse and Dead Rising were better perceived than those for the PlayStation 4, including Kill Zone. Furthermore, in mid-2014, Microsoft launched its Xbox One without Kinect, but with the possibility to ramp up to Kinect, offering it at a lower price and allowing games to use processing power that was previously reserved for Kinect. As of the end of 2014, there was no significant price difference between the two consoles.

Industry Prospects

Over the forecast period video games is expected to post a value CAGR of 4% at constant 2014 prices to reach sales of Mx$42.7 billion. While the growth of video games hardware is expected to slow over the forecast period due to the already high penetration of the Xbox One and PlayStation 4 consoles, sales of video games for these consoles, along with the continued growth of digital gaming, will continue to drive the wider video games category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Mexico with research from Euromonitor's team of in-country analysts.

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