Report Published: "Imaging Devices in Singapore"

The imaging devices industry has been struggling in recent times and 2015 proved to be a challenging year as well. Smartphones have been a bane to the industry as smartphone camera quality improvements rendered cameras and camcorders unnecessary for the mass of users. The quality of smartphone cameras has proven more than satisfactory, capturing images at 8 to 16 megapixels. Apple’s iPhone 6 even boasts optical image stabilisation as well as phase detection. For Apple’s Shot on iPhone 6 campaign, blown up images were displayed in MRT (mass rapid transit) stations in Singapore. The beautiful images were of an impressive quality, even when printed at such large dimensions, driving the point home that phones are sufficient for capturing images. Manufacturers recognise this and Nikon acknowledges the need to differentiate compact digital cameras from smartphones through improved features such as ultra-telephoto functions or waterproof designs.

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Competitive Landscape

Canon led imaging devices with a brand share of 22% in 2015. Canon has been a trusted brand among photographers and camera enthusiasts for years. Its cameras’ long-term track record in producing beautiful images has resulted in the brand being a household name. Canon has also launched a wide range of compact system cameras, which have increased significantly in popularity among consumers.

Industry Prospects

Over the forecast period, manufacturers are set to shift their focus on volume sales to value, which will generate higher profit margins. Higher-quality and higher-performance cameras and camcorders are expected to be launched, with enhanced technology such as 4K resolution, Wi-Fi capabilities and vast improvements in image quality. The average unit price of imaging devices is set to rise steadily at constant 2015 prices over the forecast period, as compact system cameras with interchangeable lens gain share.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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