New Study: Imaging Devices in Mexico

Digital camera manufacturers continued to be challenged by growing sales of smartphones. Smartphones featuring cameras with over eight megapixels were often preferred, such as Sony Xperia, Samsung Galaxy and iphone. The remaining fixed lens camera players focused on fulfilling specific consumer needs, such as connectivity, ease of use, improved zoom, resistant/all-terrain features and better image processors. Such consumers represent niches, such as photography enthusiasts, graphic designers, artists and sports and extreme sports enthusiasts, among others.

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Competitive Landscape

Canon is the leading brand in imaging devices in 2015, with a 24% share of retail volume sales, followed by Nikon (18%) and Sony (15%). As the category evolved into digital cameras, Canon and Nikon were well-placed to prosper. The main difference is that Canon participates in digital cameras and camcorders while Nikon is only present in digital cameras.

Industry Prospects

Digital camera manufacturers will continue to develop features that differentiate their offer and target more niche consumer groups, such as amateur photographers, sports enthusiasts and artists, among others. Despite the slowdown and negative trends in imaging devices in Mexico, in line with global trends, manufacturers retain a bright outlook for the category. Players are counting on the prevailing need of niche consumers for high-quality images and they are willing to purchase both a digital camera and a smartphone.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Imaging Devices in Mexico?
* What are the major brands in Mexico?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?



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