New market study, "Portable Players in South Africa", has been published

The rise of multifunctional consumer electronics devices such as smartphones and tablets continues to pose a threat to the performance of portable players. The rapid advancement of the technologies included in smart devices such as increasing screen sizes and memory capacity continue to strengthen the attractiveness of such devices, to the judgement of sales of single-purpose devices such as e-readers.

Competitive Landscape

Circuit City, the authorised distributor of the Kindle brand in South Africa, continued to dominate e-readers in South Africa in 2015 with a volume share of 75% in 2015, while Pick ‘n’ Pay Retailers ranked second with a volume share of 1%.

Industry Prospects

Portable player volume sales are expected to decline at a CAGR of 6% over the forecast period, with all portable players categories set to record a negative volume growth rate for the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1097756_portable_players_south_africa.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in South Africa?
* What are the major brands in South Africa?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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