Computers and Peripherals in the Philippines - New Market Report

Computers and peripherals experienced an overall decline in unit prices over the review period, partly due to intensifying competition within the area as manufacturers vie for market share. With the exception of tablets, the category has become mature, with companies competing via price.

Competitive Landscape

Samsung Electronics Philippines Corp continued to lead sales in computers in 2015, accounting for 20% of value sales, mainly due to its strength within tablets (34%). The company captured middle-income consumers, who are less price-sensitive and more willing to purchase quality products. However, StarMobile and Cosmic Technologies recorded faster growth of 63% and 58% respectively as their low-cost tablets appeal to a wider range of consumers. Lenovo Group and Asus Technology Philippines recorded sales growth of more than 50% as they permeate the market with their own tablets such as the Yoga Tablet 2 and the ZenPad while mobile phone carriers such as Globe continue to bundle tablets with mobile phone plans to boost sales.

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Industry Prospects

Computers and peripherals has a projected forecast period volume CAGR of 4% - a decline from the review period CAGR of 7% which can be attributed to falling demand for desktops and laptops as consumers shift to purchasing tablets. However, growth within tablets is expected to fall from a CAGR of 112% over the review period to 10% for the forecast period due to the fact sales of tablets are expected to stabilise as the penetration rate increases. Peripherals will thus exhibit positive but almost flat growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Philippines?
* What are the major brands in Philippines?
* How did netbooks fare vs. traditional laptops?

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