New Market Report: Dermatologicals in Thailand

People living in Bangkok and other urbanised areas were facing high levels of pollution and some had an unhealthy lifestyle. The unsanitary environment resulted in skin allergies and different ailments. Thai consumers therefore had to purchase dermatological remedies to cure their skin-related ailments. People still preferred to buy OTC products to cure their skin problems, particularly for mild cases. As a result, dermatological remedies experienced growth of 7%, pushing value to reach Bt2.3 billion in 2015.

Competitive Landscape

By holding popular brands such as Betnovate, Dermovate and Drapolene across the categories of antipruritics and nappy (diaper) rash treatments, GlaxoSmithKline achieved the first position in the fragmented market. The company accounted for a 14% value share in 2015, followed by Sanofi-Aventis with its brand portfolio including Topicorte, Esperson, Synalar-N, Proctosedyl and Loprox.

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Industry Prospects

Over the forecast period, dermatologicals is anticipated to approach value sales of Bt3 billion with a forecast CAGR of 5%. Demand for dermatologicals will continue to grow, being contributed by an increasing consumer awareness of skin allergies and ailments. Consumers will be willing to pay for the treatment and their healthy skin condition. Moreover, the growing population in the older generations will support market growth, since the elderly are highly likely to have skin-related problems, especially dry and itchy skin. In addition, levels of pollution will be getting more serious over the forecast period and this remains a key factor triggering skin-related ailments amongst consumers. Consumers will choose OTC products for dermatologicals for self-treatment rather than going to see a doctor at hospital.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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