Mobile Phones in Brazil - New Report Available

Despite the macroeconomic crisis in Brazil, mobile phone continued to register quite positive results in comparison to other consumer electronics categories in 2015. However, the pace of the category’s development was tempered somewhat by the increasingly high penetration of smartphones, which saw retail volume growth slow after having experienced very strong growth rates earlier in the review period. Moreover, even smartphones was not immune to the negative effects of the economic downturn. While consumers continued to buy new and more technologically advanced smartphones in 2015, they tended to plan such purchases more carefully, as credit restrictions made paying in instalments a less accessible and/or more expensive option.

Competitive Landscape

Samsung continued to lead feature phones in Brazil in 2015 with a retail volume share of 38%. Samsung has invested heavily in feature phones with dual-chip slots. These products are popular among Brazilians who want to use more than one SIM card in the same device to avail of different rates and promotional deals offered by individual telecommunications operators, and thereby reduce their overall mobile phone expenditure. LG Electronics, which overtook Nokia do Brazil Technologia Ltda to become the second leading player in feature phones in 2015 with a retail volume share of 22%, has also invested in the development of new dual-chip products.

Full Report Details at
- http://www.fastmr.com/prod/1097699_mobile_phones_brazil.aspx?afid=301

Industry Prospects

Mobile phones retail volume sales are expected to decline at a CAGR of 1% over the forecast period, mainly due to falling demand for feature phones in Brazil. Smartphones meanwhile, after having developed rapidly during the review period, is expected to see retail volume sales grow at a CAGR of 2%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Brazil?

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