Newly released market study: Mobile Phones in the Philippines

Smartphones continued to lead growth in 2015, with volume sales rising by 35% and the penetration of low-cost smartphone brands such as Cherry Mobile continuing to rise. International brands such as Acer and Lenovo are also changing the market as manufacturers compete to provide better smartphone models at lower prices.

Competitive Landscape

Cosmic Technologies Inc continues to lead sales within feature phones, recording a value share of 30% in 2015 despite a decline in sales. Aside from its low-cost positioning, the company managed to retain its lead as it remains one of the handful of companies that continues to sell feature phones. This is because many companies such as Nokia Corp have focused on growing their smartphone business instead. Most companies in feature phones recorded declines in volume sales as more consumers shift to smartphones.

Full Report Details at
- http://www.fastmr.com/prod/1097725_mobile_phones_philippines.aspx?afid=301

Industry Prospects

Smartphones has a projected forecast period volume CAGR of 20% (vs. review period CAGR of 58%). This slower growth can be attributed to the increased penetration of smartphones in the market. Meanwhile, feature phones has a projected CAGR of -28% (vs. review period CAGR of 17%) due to the fact more consumers are purchasing smartphones instead.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Philippines?
* What are the major brands in Philippines?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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