New Study: Yoghurt and Sour Milk Products in Venezuela

Yoghurt will continue to record dynamic growth in 2014 due to the strong resources that Alimentos Polar and Pascual Andina have invested to support the introduction of migurt at the end of 2012. Venezuela is one of the countries in the region with the lowest per capita consumption rates of yoghurt - a fact that indicates that both spoonable and drinking yoghurt has enough room to expand. In fact, the investment of Pascual Andina has helped to increase yoghurt sales as a whole.

Competitive Landscape

Full Report Details at
- http://www.fastmr.com/prod/1098787_yoghurt_sour_milk_products.aspx?afid=301

Yoghurt is dominated by Lácteos Los Andes CA, which is expected to record a 30% value share in 2014. This company manages the Los Andes brand in spoonable and drinkable yoghurt and basically competes by offering affordable prices below those of its competitors. Alpina Productos Alimenticios CA and Industria Láctea Venezolana CA rank second and third and are expected to record value shares of 21% and 17% respectively in 2014. Nestlé Venezuela also has an important position, ranking third in drinking yoghurt, and offering, besides traditional flavours, an innovative orange cream product.

Industry Prospects

Low per capita consumption of yoghurt in Venezuela indicates that there is still enough room to expand over the coming years. Sales of functional products which help bowel regularity are expected to increase over the forecast period, with new companies set to dabble in pre/probiotic yoghurt – an area which to date has experienced little competition.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Yoghurt and Sour Milk Products in Venezuela?
* What are the major brands in Venezuela?
* Which variety of yoghurt is performing better – spoonable or drinking?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Yoghurt and Sour Milk Products in Lithuania
- Yoghurt and Sour Milk Products in the Czech Republic
- Yoghurt and Sour Milk Products in Iran
- Yoghurt and Sour Milk Products in Uzbekistan
- Yoghurt and Sour Milk Products in Vietnam