New Market Research Report: Traditional Toys and Games in Italy

In 2014 traditional toys and games in Italy increased by 1% in current value terms, to reach €1.3 billion. Whilst this performance was slightly positive, it appeared even more positive when compared with other categories within the Italian market, which were still under pressure from the recession in 2014. This is a sign that traditional toys and games has retained some strength in the Italian market. It also gives an indication that parents in Italy are more likely to give up spending money on themselves than on buying toys and games for their children.

Competitive Landscape

In 2014 the leader in traditional toys and games was Mattel Toys, which held a value share of 14%. This was mainly a result of specific investments affecting points of sale, as well as sales materials and initiatives. There was significant investment in initiatives such as Club Mattel, which generated stronger contact with consumers at fairs or through initiatives around Italy, such as the Barbie Pink tour.

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Industry Prospects

During the forecast period traditional toys and games is expected to increase by a value CAGR of 1% at constant 2014 prices, to reach €1.3 billion in 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values and company shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Traditional Toys and Games in Italy?
* What are the major companies Italy?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?
* What are the new any safety regulations affecting the industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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