Just Published: "Digestive Remedies in Peru"

In the previous report digestive remedies' growth for 2014 was estimated at 10% in current value terms. However, the consumer purchasing power diminished, discouraging more purchases, and it was re-estimated to 9%, and 2015 represented a slight improvement to a growth of 11% due to the recovery of the Peruvian economy.

Competitive Landscape

Sal de Andrews is the leading brand combating indigestion; its low price, availability and fast relief effect make it the favourite amongst Peruvians. This brand is accepted as an agile relief for lethargic digestion symptoms. In 2015, Medifarma continues to be the leader in sales with retail value share of 38%, which includes Gaseovet, in addition to Sal de Andrews, in the indigestion and heartburn remedies category.

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Industry Prospects

For the forecast period, digestive remedies is expected to record a retail value CAGR of 4% at constant 2015 prices. This percentage has been re-estimated from previous reports because the Peruvian economy is going through a deceleration process that started in 2014, and even though it is recovering at a slow pace, the growth experienced in years such as 2011, 2012 and 2013, between 44% and 20% yearly, will not be seen in the near future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Peru?
* What are the major brands in Peru?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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