Wearable Electronics in Sweden: New research report available at Fast Market Research

Sales of wearable electronics are driven by the fact that they can be connected to smartphones, tablets and other devices, allowing continuous communication amongst them. Design has also gained importance, whereby recently launched smart watches look more exclusive and are made from metal with a round display, similar to traditional watches, such as LG Electronics Nordic’s smart watches. Apart from these factors, sales were boosted in 2015 by widespread media attention, such as the increased marketing from the largest electronics and appliance specialist retailers. HUI Research even presented wearable electronics as the 2014 Christmas present of the year, which further boosted the popularity of such products amongst Swedes.

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Competitive Landscape

The leaders in autonomous wearable electronics in 2015 were Apple, Samsung Electronics Nordic and LG Electronics Nordic, with 25%, 20% and 20% retail volume shares respectively. Apple entered the category with its Apple Watch in the summer of 2015, and gained huge popularity amongst Apple enthusiasts in Sweden. Samsung Electronics Nordic and LG Electronics Nordic were already present in the market, and they are seen as leaders in the evolution of wearable electronics with increased retail volume sales compared with 2014, although the market shares percentages for the two companies decreased due to the entry of Apple and other players.

Industry Prospects

Wearable electronics is expected to increase by a CAGR of 41% in retail volume terms over the forecast period. Both passive and autonomous wearable electronics will contribute to growth, even though the biggest increase is expected to come from autonomous wearable electronics, since the category is growing from a lower base, more product launches are expected, and these products enjoy added functions and increased usability. Autonomous wearable electronics could move ahead of passive wearable electronics as early as the end of 2016.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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