Wound Care in Greece - New Market Research Report

The biggest trend in wound care in 2015 was the growth of smaller brands and private label products.The main reason for this was the ongoing economic crisis and the effect it had in terms of increasing sales of lower-priced products. Financially-ridden consumers were trying to save money, and this encouraged the migration to cheaper products.

Competitive Landscape

In value terms, the Hansaplast brand saw a slightly declining value share in sticking plasters/adhesive bandages in 2015, whilst Pharmadoct and Septona were the only brands to gain shares. Nevertheless, Hansaplast remained the leader, with a very big gap in value terms compared with the second brand, Pharmadoct. However, Hansaplast witnessed pressure from smaller brands and private label brands during 2015 – even though their size, in value terms, is far from posing a real threat to the leader. Amidst the recession, the main factor driving these increases in value sales was their low prices, which makes them very competitive compared with the more expensive bigger brands.

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Industry Prospects

Consumers demand quality and value for money when it comes to wound care, and this will continue in the forecast period, given that disposable incomes are set to shrink further. Wound care in Greece is already a mature category, and there is little room for further growth. Sales are thus expected to continue to decrease over the forecast period, with the effect of the economic recession on disposable incomes in the country being the main reason for this.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Greece?
* What are the major brands in Greece?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

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