Newly released market study: Home Audio and Cinema in Denmark

The streaming of music is all the more popular in Denmark. According to research published by Polaris Nordic in November 2014, 23% of Danish consumers had paid for music streaming services in the previous 12 months. Wimp, iTunes and Spotify are the most popular streaming services but consumers also use YouTube to satisfy their music needs. This trend is changing the way consumers listen to music and having a negative impact on volume sales for home audio and cinema as consumers chose to favour their smartphones and computers as their devices of choice for listening to music.

Competitive Landscape

Samsung Electronics Nordic AB led home audio and cinema with retail volume share of 25% in 2015. Samsung recorded the biggest increase in volume sales, increasing its share position by one percentage point on 2014 recordings. The Samsung brand is respected and valued by Danish consumers, a factor behind the company’s leadership position in home audio and cinema. According to a survey conducted by YouGov in the first half of 2015, the Samsung brand ranked ninth in terms of positive associations for Danish consumers. The list was led by the toy brand Lego and the pharmaceutical company Novo Nordisk.

Full Report Details at
- http://www.fastmr.com/prod/1097560_home_audio_cinema_denmark.aspx?afid=301

Industry Prospects

Consumer demand for wireless solutions will drive innovation and the direction of retail volume growth over the forecast period. Consumers are all the more seeking flexible and connected solutions that enable them to enjoy music throughout their homes, with no restrictions in terms of source or location and centrally controlled by either a media centre or portable device.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Audio and Cinema in Denmark?
* What are the major brands in Denmark?

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