Market Report, "Portable Players in Indonesia", published

The number of portable media players continued to decline in 2015 due to the growing popularity of other devices that took their roles. Tablets took share from e-readers due to the large screen size and growing availability of e-book applications on Android, iOS and Windows, which enabled tablets to function as e-readers. The larger storage capacity and ability to have extra memory as well as improved audio system also reduced the demand for portable media players to the benefit of smartphones in the review period.

Competitive Landscape

Apple Inc remained the leading company in portable players with its iPod brand. iPod enjoyed strong popularity in portable media players among Indonesian consumers before the rise of smartphones. Apple fans also increasingly favoured their own iPhones rather than owning two devices. The demand for iPods continued to serve niche music fans, especially those of a younger age. Carrying the Apple brand also continued to be prestigious due to its premium and innovative image, therefore sales of the products in Indonesia remained strong in consumer electronics, in particular smartphones.

Full Report Details at
- http://www.fastmr.com/prod/1097745_portable_players_indonesia.aspx?afid=301

Industry Prospects

The size of portable players will continue to shrink in the forecast period because their popularity will wane with the rising popularity of smartphones and tablets. Growing disposable income will facilitate the growth of more premium smartphones that have good sound quality and sufficient storage, thus reducing demand for portable media players. At the same time, more affordable tablets (also with increasing quality display) and growing number of e-books available for tablet users will also reduce the demand for e-readers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in Indonesia?
* What are the major brands in Indonesia?

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