Newly released market study: Cough, Cold and Allergy (Hay Fever) Remedies in Poland

From: Fast Market Research, Inc.
Published: Mon Jan 11 2016


Sales of cough, cold and allergy (hay fever) remedies are seasonal in Poland. In line with the onset of the cold season in Poland, demand for cough and cold products invariably increases, while sales of allergy products peak in late spring and early summer. However, cough, cold and allergy (hay fever) remedies remained the most sold OTC category – it accounted for 30% share of overall value sales of OTC in 2015. Demand for OTC cough, cold and allergy (hay fever) remedies was fuelled by the increasingly hectic lifestyles being led by many Polish consumers. When seeking cough, cold and allergy (hay fever) remedies, Poles continued to show a preference for OTC products over Rx medicines.

Competitive Landscape

GlaxoSmithKline Consumer Healthcare led sales of cough, cold and allergy (hay fever) remedies, accounting for 20% value share in 2015. The company’s success was mainly based on the extensive marketing support provided to its major brands. Furthermore, the manufacturer offered a wide range of well-established brands, including Rutinoscorbin and Coldrex in combination products.

Full Report Details at
- http://www.fastmr.com/prod/1082139_cough_cold_allergy_hay_fever.aspx?afid=301

Industry Prospects

Over the forecast period, cough, cold and allergy (hay fever) remedies is expected to see CAGR of 2% in retail value sales. This growth rate is slightly slower than the CAGR of 3% of the review period due to the growing maturity of the category. Demand will continue to heavily depend on the spread of the common cold and flu as well as the occurrence of allergies. Industry experts expect the weather to be fairly mild over the forecast period, meaning that the prevalence of the common cold and flu is expected to remain weak.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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