Newly released market study: Herbal/Traditional Products in Croatia

The awareness of possible side effects and hazards of using standard consumer health products is increasing amongst Croatian consumers. Because of this, herbal/traditional products are perceived to be less hazardous if used instead of standard ones. Usage of herbal/traditional alternatives is increasing and it accounted for 12% of total value sales in consumer health at the end of 2015.

Competitive Landscape

Given the colourful competitive landscape in herbal/traditional products, allowed by more flexible regulations, the result is relatively fragmented. Except for the leaders MCM Klosterfrau Vertriebsgesellschaft and Jadran Galenski Laboratorij with value shares of 13% and 10%, respectively few other companies stand out; 33% of total value sales in 2015 went to players with less than a 1% value share.

Full Report Details at
- http://www.fastmr.com/prod/1097864_herbaltraditional_products.aspx?afid=301

Industry Prospects

The current trend of opting for natural alternatives will certainly increase over the forecast period. As disposable incomes start to grow, price may not be an obstacle for purchasing herbal/traditional products and the benefits of natural substances may persuade some consumers to switch to traditional alternatives. Still, herbal/traditional products is not expected to see much growth over the forecast period: just a 1% CAGR in value at constant 2015 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Croatia?
* What are the major brands in Croatia?
* What is the market size of Herbal/Traditional Products in Croatia?
* What are the major brands in Croatia?
* Are Ayurvedic or Traditional Chinese Medicine products available in Croatia?
* Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?



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