New Study: Processed Meat and Seafood in Morocco

From: Fast Market Research, Inc.
Published: Mon Jan 18 2016


In 2015, processed meat and seafood in Morocco saw current value growth of 11%, while volume sales rose by 10%. This growth can be attributed mainly to the fact that large numbers of Moroccans from all consumer groups consider such products to be basic staples and ‘go-to products’ for when they want to make a sandwich. Moreover, rising numbers of healthy products in the category are being made using vegetable oils which are rich in omega 3 and lactose free. In addition, the rapid expansion of modern grocery retail outlets, especially in supermarkets and hypermarkets, has also created solid ground for the entry of high numbers of companies into processed meat and seafood in Morocco in recent years.

Competitive Landscape

Palmeraies Koutoubia SA (Sapak SA) continued to lead processed meat and seafood in Morocco in 2015 with a 16% value share in 2015. This is chiefly due to the fact that the company is very strong financially, not to mention that it conducts strong advertising campaigns in the country, with spots advertised on all of the most popular local television channels. The company also offers a large number of brands within its portfolio, especially Mortadelle, which is very popular in Morocco.

Full Report Details at
- http://www.fastmr.com/prod/1110834_processed_meat_seafood.aspx?afid=301

Industry Prospects

Processed meat and seafood is expected to increase in value at a CAGR of 9% in constant 2015 terms over the forecast period, while volume sales are set to increase at a CAGR of 10%. Growth in this product category is expected to be driven mainly by the anticipated growth in the purchasing power of average Moroccans, along with the rapid expansion of supermarkets and hypermarkets are the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Processed Meat and Seafood in Morocco?
* What are the major brands in Morocco?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Processed Meat and Seafood in Singapore
- Processed Meat and Seafood in the Netherlands
- Processed Meat and Seafood in Sweden
- Processed Meat and Seafood in Australia
- Processed Meat and Seafood in Tunisia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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