Market Report, "Rice, Pasta and Noodles in Italy", published

Rice, pasta and noodles is clearly dominated by dried pasta in Italy, with the overall performance therefore largely depending on the fate of this category. Due to the maturity of dried pasta, manufacturers looked to avoid commoditisation by promoting more regional and sophisticated pasta shapes in order to combat pressure on unit prices, whilst volume sales saw a moderately positive performance in 2015 thanks to the widening range of products with a healthier positioning. Chilled pasta also saw growth thanks to new product launches, such as by Pastificio Rana, for example.

Competitive Landscape

Besides private label, which collectively accounted for a 30% value share in rice, pasta and noodles in 2015, Barilla Alimentare led with a 21% value share, thanks to its leading position in pasta. The same is true for the second and third ranked De Cecco and Pastificio Rana, with 7% and 6% value shares respectively. Riso Gallo, on the other hand, held a share of 3% due to its lead in rice.

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Industry Prospects

Rice, pasta, and noodles will continue to be characterised by different trends during the forecast period. Rice is expected to see a more stable performance in volume terms, but pressure on unit prices due to private label competition is anticipated to result in a decline in value terms at constant 2015 prices. In pasta, the most important trend in the near future will clearly be further diversification in terms of different pasta types with a healthier positioning. Products made of whole-grain, spelt or other types of grain are expected to gain further share, as will gluten-free products or products which are rich in fibre. At the same time, the trend towards more traditional, mostly local, pasta shapes is also expected to gain importance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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