New Report Available: Rice, Pasta and Noodles in Thailand

Rice remains a staple in Thailand. However, growing interest in international cuisine, particularly influence from Western and East Asian cuisine adversely affects the preference for Thai cuisine. Menus with other staple foods, such as bread, noodles and pastas, are commonly consumed throughout Thailand. Pasta and noodles, with influence from Italian and Japanese gastronomies, are amongst the most favourite foods in Thailand.

Competitive Landscape

Thai President Foods Public Co Ltd maintained its leading position in rice, pasta and noodles in Thailand in 2015 accounting for a retail value sales share of 16%. This was based on the strong loyalty enjoyed by its Mama brand, as well as the company’s long establishment in Thailand. The company is long established as the leading player in rice, pasta and noodles in Thailand, solely based on the strength of its Mama brand in instant noodles, with the company dominating both instant noodle cups and pouches. Following were Thai Preserved Food Co Ltd, with its flagship instant noodle brands of Wai Wai and Quick, and CP Intertrade Co Ltd, the leading player in rice.

Full Report Details at
- http://www.fastmr.com/prod/1110889_rice_pasta_noodles_thailand.aspx?afid=301

Industry Prospects

Value sales are expected to record a 4% CAGR at constant 2015 prices over the forecast period. The drought in 2015 and insufficient water irrigation, resulting in a reduced rice crop, will lead to higher costs. Stronger competition amongst noodle manufacturers is also expected, due to the increasing number of players in the category, higher costs of raw materials, availability of substitutes, and decreasing consumer spending from the economic downturn. Meanwhile, the premiumisation of pasta, especially dried pasta, is expected to bolster the performance of rice, pasta and noodles in Thailand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Rice, Pasta and Noodles in the Netherlands
- Rice, Pasta and Noodles in Singapore
- Rice, Pasta and Noodles in Australia
- Rice, Pasta and Noodles in Spain
- Rice, Pasta and Noodles in Hungary