Newly released market study: Processed Fruit and Vegetables in Poland

Processed fruit and vegetables were quite an unsaturated category and therefore recorded moderate growth. The healthy aspects of products, their convenience of preparation and relatively low prices helped to improve the performance of processed fruit and vegetables.

Competitive Landscape

Polski Ogrod sp zoo and Bonduelle Polska SA led sales of processed fruit and vegetables at the end of the review period, possessing a combined 28% value share in 2015. Both companies’ strong positions can be attributed to the highly recognisable Hortex and Bonduelle brands, offering high-quality products at reasonable prices, and continuous marketing activities.

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- http://www.fastmr.com/prod/1110812_processed_fruit_vegetables.aspx?afid=301

Industry Prospects

Processed fruit and vegetables is estimated to record a value CAGR of 1% at constant 2015 prices over the forecast period, reaching a total of PLN1.4 billion in 2020. The expected increase in constant value sales will be driven by the introduction of new frozen fruit and vegetable products, the preference Poles of convenient products and their improving healthy properties.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Processed Fruit and Vegetables in Poland?
* What are the major brands in Poland?
* Which dietary supplement grew the fastest in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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