Market Report, "Portable Players in Taiwan", published

Portable players continued to perform poorly in Taiwan in 2015. Both volume and value sales fell at a similarly robust pace over the last three consecutive years of the review period. Smartphone and tablet ownership continued to negatively impact demand for these devices.

Competitive Landscape

Sales of e-readers were negligible in 2015 due to the minimal interest in reading and a preference for smartphones and tablets. Amazon Kindle and Kobo eReader are the best known e-readers in Taiwan.

Industry Prospects

Sales of portable players are expected to continue to decline over the forecast period, albeit at a notably slower pace than over the review period. The competition from smartphones, as well as tablets, is set to continue to maintain consumer and retailer focus on these devices, only further adding to the decline in sales of portable players.

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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in Taiwan?
* What are the major brands in Taiwan?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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