Newly released market study: Adult Mouth Care in the US

Mouth care is a relatively niche category, accounting for just 1% of total OTC remedies’ retail value sales in the US, but it is increasingly important for a growing number of consumers. Symptomatic treatment of periodontal disease, dry mouth (xerostomia), and canker sores (stomatitis) are the most common indications for OTC adult mouth care, and these ailments are more frequent than ever as a result of demographic and lifestyle developments.

Competitive Landscape

Although Church & Dwight maintained its number one status in adult mouth care in 2015, its lead over the review period dwindled considerably, down to less than one percentage point. The company’s 2009 retail value share of 35% declined to just 27% in 2015. Church & Dwight’s leading brand Orajel lost its top position to GlaxoSmithKline’s Biotene in 2015. Sales of Orajel, an oral pain relief brand, have declined steadily since the company acquired it from Del Pharmaceuticals in 2011. As the top provider of products formulated for oral pain relief, Church & Dwight will take the brunt of declines as consumers seek alternative ways to relieve stomatitis and toothache.

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Industry Prospects

Retail value sales of adult mouth care in the US are expected to grow at a CAGR of 2% at constant 2015 prices over the forecast period to reach US$284 million. The current demographic developments related to the ageing of the US population and increased incidence of non-communicable chronic diseases are only expected to accelerate, promising continued growth for dry mouth products. Oral pain relief will also benefit from increasingly fast-paced lifestyles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in USA?
* What are the major brands in USA?
* What is the market size of Adult Mouth Care in USA?

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