Adult Mouth Care in South Korea - New Market Report

Adult mouth care value saw a slowing of retail volume and value sales growth over the last two years of the review period. Increasing consumer reliance on vitamins and dietary supplements was one of factors behind this trend. For instance, many consumers take vitamin C and wait for the affected area of their mouths to heal over time. While stomatitis (aphthousl ulcers/aphtha) is affecting a growing number of adults and students, due to stress and lack of sleep, symptoms can be easily cured with plenty of rest and consumption of vitamins. Furthermore, the growing number of consumers turning to prescription products is also impacting demand for OTC oral care products.

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Competitive Landscape

DongKook Pharmaceutical Co Ltd, with its Oramedy Ointment brand, remains the leading player in adult mouth care in South Korea, accounting for a dominant retail value sales share of 62% in 2015. Adult mouth care is a category where consumers tend to choose a product with which they are familiar. Accordingly, the ranking did not change over the review period. Oramedy Ointment continues to lead the category, with the brand established as synonymous with oral care for many consumers in the country.

Industry Prospects

Adult mouth care sales are expected to grow at a CAGR of 1% at constant 2015 prices over the forecast period. This represents a slowdown compared to the review period, when a corresponding CAGR of 3% was seen. As adult mouth care has a lower share of sales accounted for by prescription products compared to other consumer health categories, such as analgesics, and cough, cold and allergy (hay fever) remedies, it is expected to see positive growth. One threat which adult mouth care is facing is that very limited quantities of these products are used per application. Thus, when consumer purchase one such product, they usually use it up until its expiration date without additional purchases. This low rollover rate means the category has less potential for growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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