New Market Research Report: Refrigeration Appliances in Indonesia

In 2015, manufacturers were increasingly aggressive in launching new products and promoting their refrigeration appliances via mass media in order to improve sales. The new products include Toshiba New Glacio series, Panasonic Glass Door Refrigerator and Sharp refrigerator with J-Tech Inverter technology, which were launched during 2015. These new products were heavily promoted in mass media, especially television and newspapers. Another manufacturers’ activity in 2015 was improving their services to consumers such as Samsung and LG offering a 10-year warranty for their refrigerator products.

Competitive Landscape

Leading refrigeration appliances in 2015 was Sharp Electronics Indonesia with Sharp brand. Sharp has a long brand presence in Indonesia with a wide network of service centres and after-sales support in the event that there are problems with the refrigeration appliance. Sharp’s leadership of refrigeration appliances also owes much to the early entry advantage, as well as its mid-priced positioning. Indeed, Sharp has garnered a strong reputation in Indonesia for good quality and affordable consumer appliances, and refrigeration appliances is one of its strongest areas. In 2015, Sharp continued to clearly lead refrigeration appliances with a 34% volume share.

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Industry Prospects

Demand for refrigeration appliances over the forecast period is expected to be driven largely by an increase in property ownership as well as replacement sales. Household ownership of refrigeration appliances in Indonesia was considered to be rather low in 2015, therefore the product is still fulfilling its potential in Indonesia and it has bright prospects for development and growth in the country over the forecast period. Over the forecast period, sales are expected to increase at an 8% retail volume CAGR, although it will be slower than the 15% CAGR seen over the historic period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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