New Market Report: Eye Care in Saudi Arabia

Eye care continued to post positive current value growth in 2015, registering a 12% increase, in line with the review period current value CAGR. Increasingly hot temperatures, the generally arid climate in Saudi Arabia and frequent dust storms throughout the year, coupled with unhealthy diets, rising stress levels and busy lifestyles boosted growth in both standard eye care and allergy eye care throughout the review period. Increasing levels of consumer awareness with regards to eye care, eye hygiene and eye viruses as a result of public awareness campaigns from public and private sector hospitals and healthcare facilities continued to have a positive impact on value sales in eye care in 2015.

Competitive Landscape

The competitive landscape in eye care remained dominated by international players in 2015. Alcon Laboratories Inc ranked first with a value share of 29%. The company continues to benefit from strong consumer loyalty to its leading global brand Naphcon. Alcon’s value share continued to increase in 2015 as it gained further value share in allergy eye care, a category in which it ranked second with a value share of 32% in 2015, close behind leading player Janssen-Cilag and its Livostin brand.

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Industry Prospects

Over the forecast period, eye care is expected to continue to registering positive value growth, mainly due to increasing consumer health awareness and the harsh climatic conditions which prevail in the country. Despite the rising cost of living, value sales in the category are expected to be driven by rising demand among affluent and middle-income consumers, many of whom already rely on standard eye care products and preservative-free artificial tears for dry eye and allergy-related eye conditions. As a result, eye care is expected to post a value CAGR of 9% at constant 2015 prices over the forecast period, a performance which is set to be stronger than the 8% current value CAGR recorded in the category over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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