"Homeshopping in Ireland" now available at Fast Market Research

Homeshopping in Ireland continued on its downward spiral in 2015 as value sales declined by a further 12% in current terms, slumping to €92 million. The popularity of this retail channel continues to plummet among Irish consumers as other formats, most notably internet retailing, are becoming a much more popular retail shopping alternative for most consumers. The increase seen in the popularity of direct selling towards the end of the review period also had a negative impact on homeshopping sales during 2015.

Competitive Landscape

Shop Direct Ireland Ltd, the operator of the Littlewoods brand in Ireland, remained the leading player in homeshopping in 2015 with 9% of value sales in the channel. Despite being the leader in homeshopping, sales through the company’s catalogue homeshopping business continues to decline and the majority of its sales now coming from its Internet retailing website. In fact, many of the companies operating within homeshopping continue to focus on their internet retailing sales as homeshopping appears to be a retailing channel in terminal decline.

Full Report Details at
- http://www.fastmr.com/prod/1113545_homeshopping_ireland.aspx?afid=301

Industry Prospects

Homeshopping is expected to see accelerated declines over the forecast period, with value sales set to fall at a CAGR of 14%, slumping to €44 million in 2020. Retailers operating in the channel are likely to continue shifting their focus away from homeshopping, instead focusing on more favourable retailing channels, specifically internet retailing. Broadband penetration in Ireland continues to improve and many older consumers also have the understanding to be able to use the internet for purchasing goods and services and this is set to make it a lot less favourable for companies to engage in homeshopping.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Ireland?

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