Market Report, "Large Cooking Appliances in Saudi Arabia", published

Rising disposable incomes, driven by the country’s strong economic growth, pushed volume sales of large cooking appliances in 2015. Current value growth was supported by rising unit prices, triggered by the premiumisation trend, which saw more consumers opt for more sophisticated and higher-priced models, as well as a surge in sales of built-in large cooking appliances. The change in the mortgage legislation, which has led to increased home ownership, also contributed to higher sales of built-in and higher-priced large cooking appliances, as people tend to invest in premium appliances if they own their home rather than when they are just renting.

Competitive Landscape

Zagzoog Home Appliance leads large cooking appliances with a volume share of 21% in 2015, followed by Ibrahim Shaker Co Ltd with a 17% share. The success of these companies is mainly due to the strong brands they represent: Glemgas from Zagzoog Home Appliances and Indesit and Hotpoint-Ariston from Ibrahim Shaker Co Ltd. These companies have been present in the country for a long time offering ?a wide range of products and brands and they enjoy strong brand loyalty among consumers.

Full Report Details at
- http://www.fastmr.com/prod/1112770_large_cooking_appliances.aspx?afid=301

Industry Prospects

Growth in large cooking appliances is expected to remain healthy in both volume and constant 2015 value terms, registering CAGRs of 5% and 4% respectively over the forecast period. Value growth will likely continue to be driven by the ?premiumisation trend and the strong growth in built-in large cooking appliances, due to rising disposable incomes ?within the country. Meanwhile, retail volume growth will likely be driven by population growth, with a larger number of people expected ?to flock to the country from neighbouring countries.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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