New Report Available: Home Laundry Appliances in Singapore

In stark contrast to other developed countries in Asia, such as South Korea, China and Taiwan in particular, consumers in Singapore are shying away from automatic washing machines with capacities of less than 6kg. Instead, automatic washing machines with capacities of between 6kg and 12kg are proving the most popular. The manufacturers Samsung, LG and Hitachi are at the forefront of this trend, releasing models with even greater capacities of up to 17kg. The demand for larger capacity automatic washing machines is being driven by hectic consumer lifestyles in Singapore and the desire for convenience, as families prefer to accumulate large loads of laundry before washing it all at once, thus saving time, electricity, water and effort.

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Competitive Landscape

Samsung is the leading player in home laundry appliances in Singapore, with LG following closely behind. In 2015, these players accounted for respective retail volume sales shares of 20% and 19% in home laundry appliances. Samsung attracts consumers due to its wide product portfolio in both consumer electronics and appliances, and strong brand presence in retailers throughout the country. Samsung is also regarded as a leader in smart appliances, an association that it is cementing through a collaboration with CapitaLand, one of Asia’s largest real estate companies, to trial smart homes in Singapore. Existing models already come with touch screens and can be controlled via smartphones. However, Samsung’s latest innovation is the Active Dual Wash, a top-loading automatic washing machine that has a built-in sink for consumers to pre-treat laundry.

Industry Prospects

Retail volume sales of home laundry appliances in Singapore are expected to grow at a CAGR of 2% over the forecast period. Growth in this category will primarily be driven by the spike in the number of residential housing units completed in 2015 and 2016.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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