Irons in Greece - New Study Released

From: Fast Market Research, Inc.
Published: Wed Jan 27 2016


Despite the fact that many young Greeks do not use an iron at all, the majority of Greek families still iron their clothes. Irons saw a minor volume increase in 2015, whilst current value sales declined. The category was affected by the ongoing economic recession and the decline in disposable incomes, with Greeks trading down to cheaper irons. However, for the third year in a row there was a moderate increase in volume terms. This increase can partly be explained by a move away from laundrettes and dry cleaners, which were preferred solutions for ironing formal clothing amongst many Greeks in the pre-recession period.

Competitive Landscape

De’Longhi Kenwood Hellas led irons in 2015 with a 23% volume share. The company acquired the Stirella brand, and this gave it the advantage of owning the best-known ironing system in Greece. Philips Hellenique, which until 2012 led irons, followed in second place with a volume share of 20%.

Full Report Details at
- http://www.fastmr.com/prod/1112734_irons_greece.aspx?afid=301

Industry Prospects

Irons in Greece is expected to see a volume decline in the forecast period, with a negative CAGR of 1%. Ironing is not considered an essential household chore by younger people, and is increasingly being abandoned or reserved for special occasions. Consumers’ perceptions of ironing are changing, and this will affect the growth potential of the category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Greece?
* What are the major brands in Greece?
* What is the most common cooking appliances in Greece?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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You may also be interested in these related reports:

- Irons in Singapore
- Irons in Taiwan
- Irons in Egypt
- Irons in Japan
- Irons in Malaysia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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