New Report Available: Air Treatment Products in Israel

Small air conditioners became more popular in 2015. New apartments are generally smaller, as demand for three-room apartments has risen, and there is thus no need for large, powerful air conditioners, with smaller products being sufficient for these types of dwelling. In addition, consumers’ disposable income declined, and thus they could only afford small air conditioners.

Competitive Landscape

Electrostar continued to lead air treatment products in 2015, with a 29% retail volume share. Electrostar is the largest manufacturer of cooling fans, and it offers a wide variety of ceiling fans, desk fans, standing fans and tower fans, which made up 70% of retail volume sales of air treatment products in 2015. Its brands include Star, Briza, Blue Star and Hunter. In 2014 Electrostar opened its own showroom, which is the first sales outlet specialising in Electrostar products.

Full Report Details at
- http://www.fastmr.com/prod/1112611_air_treatment_products_israel.aspx?afid=301

Industry Prospects

Air treatment products is expected to record a retail volume CAGR of 4% over the forecast period, slightly lower than the 5% CAGR witnessed over the review period. During the review period the government offered subsidy plans in which consumers could replace their old air conditioners with new, energy-saving air conditioners which were heavily subsidised by the government. This boosted air conditioner sales significantly, but in 2014 the subsidies ended and growth declined.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Israel?
* What are the major brands in Israel?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Israel?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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