"Irons in China" is now available at Fast Market Research

Irons saw a steady volume increase of 3% in 2015 to reach 8.7 million units, which is partly caused by the large sales from online platform. Due to the large price differentiation between online and offline retailing, frequent discounts and promotions and convenient delivery service, consumers prefer to purchase irons online. Furthermore, with the growing pursue for premium life quality, people became increasingly care about their appearances, which promoted the sales of iron.

Competitive Landscape

Philips China Co Ltd led sales of irons in 2015 with a 25% share. Premium quality and technology are its competitive advantages. For example, its powerful suction technology applied in the Active Touch series can remove folds and stretch fabric more effectively than standard units. Meanwhile, its wide channel presence, especially offline stores, makes it easy for consumers to try products, as well as raising brand image and awareness.

Full Report Details at
- http://www.fastmr.com/prod/1112730_irons_china.aspx?afid=301

Industry Prospects

The irons category is predicted to see a 2% volume CAGR over the forecast period to reach over nine million units in 2020. The slowdown in growth rate is caused by the category’s maturity. Nevertheless, functions will improve to meet the rising customer requirements, adding more steam levels for different fabrics and improving steaming methods to avoid damaging clothes. Meanwhile, eco-friendly designs will represent another factor when consumers consider different products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in China?
* What are the major brands in China?
* What is the most common cooking appliances in China?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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