Refrigeration Appliances in South Africa - New Market Research Report

Refrigeration and large cooking appliances remain key appliances to own/purchase when moving into a new residence and/or when renovating a kitchen and serve as entry-level categories to the major appliances category.

Competitive Landscape

Defy Appliances (Pty) Ltd continued to lead the refrigeration appliances category with a volume share of 26% in 2015. It was followed by Whirlpool SA (Pty) Ltd and HiSense SA Development Enterprise (Pty) Ltd, with shares of 23% and 21% respectively. These players continue to benefit from offering a range of products and a wide array of price points.

Industry Prospects

The refrigeration appliances category is anticipated to witness a volume CAGR of 5% over the forecast period, with electric wine coolers/chillers anticipated to post the strongest growth with a volume CAGR of 7%. This category is likely to continue to benefit from the fact sales are growing from a low base, but overall sales will actually remain relatively limited and the category therefore rather niche. The fridge freezers category, meanwhile, will continue to post the highest volume sales and will also post strong growth at a CAGR of 5%. This format is likely to remain the refrigeration appliances category of choice for the mass segment.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in South Africa?
* What are the major brands in South Africa?
* What is the preferred refrigeration capacity size?
* What are the growth prospects for fridge freezers over the medium term?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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- Refrigeration Appliances in South Africa (2015) - Market Sizes
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- Food Preparation Appliances in South Africa
- Large Cooking Appliances in South Africa